In this Modern era, marketers are more concerned about customer loyalty than ever. It is because of the fact that trends are changed with time. Today, customers share their views about a particular brand or organizations with million of people through Social networking. Keeping this in mind Aaron Bouren says, one should remember that these views of the customer are very valuable for the other potential customers in the market.
If you really want to increase your sales, you should keep your focus on the customer loyalty. You have to make a plan and invest resources in this regard. By ignoring this fact of increasing the customer loyalty, you cannot survive in this competitive corporate world. Aaron Bouren shows some of the ways through which you can increase the customer loyalty:
•Provide good feedbacks
You may have noticed that many of the customers leave the online chat without any reason. This is a point where a company should keep its focus. If feedback is provided to such customers, they will realize that they are being valued. These customers are an opportunity for an organization. Customers always love feedbacks because it gives a feeling of care and worth.
•Select the most appropriate person to manage customer loyalty
As it is mentioned above that taking the customer loyalty at its highest peak requires time and effort. Therefore, a specific person should be assigned to do this. The selected person can be of any department but he should have creative skills like Aaron Bouren.
•Creative thank you
Always remember that customer loyalty can only be increased if the customers realize that they are valued by you. Most of the organizations thank their customers in the traditional manner. In order to develop long term relation with the customers develop some ideas in which you can thank your customers in a creative and unique way.
•Performance indicator
Cancellation of the orders by the customers is not your performance indicators. But you can measure the performance in multiple ways through which you can see the percentage of loyal customers also. You can trace the duration of time in which the customer was engaged with the agent of your company. Beside this, you can measure that how many times a single customer has been engaged in purchasing with you.
•Sharing the customer loyalty with entire organization
Aaron Bouren suggests, If you share the customer loyalty with every employee of your organization and discuss the impact of it on your revenues, then employees will recognize that how imperative is the customer loyalty for their organization. It has been observed that many companies believe that they cannot build customer loyalty and it is something which builds naturally. However, if appropriate actions are taken, customer loyalty can be increased remarkably.
If you really want to increase your sales, you should keep your focus on the customer loyalty. You have to make a plan and invest resources in this regard. By ignoring this fact of increasing the customer loyalty, you cannot survive in this competitive corporate world. Aaron Bouren shows some of the ways through which you can increase the customer loyalty:
•Provide good feedbacks
You may have noticed that many of the customers leave the online chat without any reason. This is a point where a company should keep its focus. If feedback is provided to such customers, they will realize that they are being valued. These customers are an opportunity for an organization. Customers always love feedbacks because it gives a feeling of care and worth.
•Select the most appropriate person to manage customer loyalty
As it is mentioned above that taking the customer loyalty at its highest peak requires time and effort. Therefore, a specific person should be assigned to do this. The selected person can be of any department but he should have creative skills like Aaron Bouren.
•Creative thank you
Always remember that customer loyalty can only be increased if the customers realize that they are valued by you. Most of the organizations thank their customers in the traditional manner. In order to develop long term relation with the customers develop some ideas in which you can thank your customers in a creative and unique way.
•Performance indicator
Cancellation of the orders by the customers is not your performance indicators. But you can measure the performance in multiple ways through which you can see the percentage of loyal customers also. You can trace the duration of time in which the customer was engaged with the agent of your company. Beside this, you can measure that how many times a single customer has been engaged in purchasing with you.
•Sharing the customer loyalty with entire organization
Aaron Bouren suggests, If you share the customer loyalty with every employee of your organization and discuss the impact of it on your revenues, then employees will recognize that how imperative is the customer loyalty for their organization. It has been observed that many companies believe that they cannot build customer loyalty and it is something which builds naturally. However, if appropriate actions are taken, customer loyalty can be increased remarkably.
